Gg’s Temptations

This brand identity is for the conceptualisation of a hand-crafted chocolate brand. I based the packaging design on abstract hand-painting, using simple shapes and brush strokes, as well as colours that represent the flavours. It is overall quite organic and simple, whilst bringing a personal touch to the brand.

The brand elements can be applied to a variety of media. This includes the chocolate bar packaging itself, cardboard boxes that they are delivered in, as well as the tissue paper it is wrapped in, business cards, explanation guides on the flavour profiles, and shopping bags when buying in-store.